Why is having a Facebook fan page so important to help build your business’ social networking? Jay Baer is a social media expert who tells us that “Social media creates kinship between companies and customers, and kinship equals purchase intent.”
If you build and create a strong relationship with your customers through your fan page, facebook blog, and with customer surveys, you profit is going to skyrocket!
So, let’s learn how to create a fan page on Facebook so that you can increase your online sales.
- You need to Log in on Facebook through your business web page. Then at the very bottom left-hand side you will see a link that says advertising. Click on that link and then find the link that says “Create a fan page.” Facebook will carefully walk you through the steps you need to take to create and add to your basic fan page profile.
- What Facebook won’t walk you through is the behind-the-scenes tricks on how to make your fan page look more professional and become more magnetic to online consumers. Once you have 25 friends you will have the ability to enhance your page, so do this a.s.a.p. After that is done, do some research on how to use HTML if you don’t already know how to use it. Facebook has an app called FBML that is their version of HTML.
- After you learn how to use FBML you can add photos, videos and borders that will enhance your Fan page to make it look more like your website’s home page.
- When you have your Facebook Fan Page looking the way you want it to look, remember to constantly update it. Be active on Facebook by reading your friends’ and customers’ comments and connecting with them. Post upcoming events that consumers can attend and offer discounts and promotions to thank your customers for helping you endorse your business online. Stay connected by engaging with your community. This is the most important step to being successful online.
You now know how to create a successful Fan Page on facebook and know that by staying connected online with social networking sites like Facebook, you are building relationships that will create loyal customers. Building this rapport is crucial to increasing your online sales. If you want to make more money more often online, invest your time in social networking.
